Re-think=Re-use=Recycle is what this little green and white pen says on it's side, along with a recycle symbol and the name of the purveyor of this paradoxical piece of pollution. Marketing - is it really necessary? I read a book a long time ago which posited that the beginning of the modern advertising age was between 1880 and 1920. Sure, a 40 year span is a long time, but the point as I remember it is that this is when advertising progressed (declined) from simply 'advertising' the availability of a product or a store to touting its benefits and aggrandizing to sell. It was very common to lie about a product - or, more precisely, to make claims that hadn't been proven, and were not required to be proven. What this era of advertising morphed into is a well disguised machine using psychology (mind games) to get you and me to buy products. Lots of people insist that nobody is convincing them to buy anything, but that does not explain why those same people are buying...